Your website doesn't have to be a long, strange trip

see the web, your way

We’re here to help you get off the isolated island of website overwhelm and dive into the sea of success.


Meet your
Digital Navigator

In 2015 I quit my government job to pursue being a full-time entrepreneur because I craved the freedom and flexibility that entrepreneurship afforded me. Oh, and I figured I should probably use that college degree in Entrepreneurship I worked so hard for.

Freedom has always fueled me, in life and in business. As a classic overachiever (Enneagram 3 and INTJ) as well as a feisty Sagittarius, I spend time chasing my goals while simultaneously chasing my next adventure. My goal with Website Wayfarer is to create a one-stop shop for everything adventurous entrepreneurs need when it comes to launching or growing your website and gaining back the freedom you got into the entrepreneurial game for.

Because I believe you can always change your itinerary and discover a new roadmap to success.

Website Wayfarer Digital Navigator
Website Paris
Website Photography
Website Boarding Pass

To do what I wanted, where I wanted, and when I wanted.

Turns out,
I’m a lot like you.

I’ve been a creative entrepreneur since 2012, and I know exactly what it’s like to have your business take over your life and be tied to your laptop while trying to enjoy your adventures.

In April 2019 I was on vacation in Jamaica with my husband and our some of our closest friends. While sipping on my rum punch poolside, I made the mistake of checking email on my phone. Then I spent half of my (vacation) day tending to a client’s non-emergency in my room rather than enjoying my beloved cocktail by the pool. I’ve done the hustle and burned the candle at both ends but I’ve always valued my freedom, flexibility and effortless adventure above all else. Along my journey, I discovered there is a better way to run your business.

And the ultimately irony is, your website is a key component to taking back your freedom.

I know the emotional roller coaster of running a business that can go from elation to despair in the span of a day and I’ve learned to embrace the uncertainty and just enjoy the ride. But most of all, I am here to show you the way. 

Life should be experienced to its fullest.

A Small Town Girl with Dreams of Big Adventure

Growing up in a small town in South Carolina with a one income household (my dad was a fellow entrepreneur), I never had the opportunity to travel outside of the Southeastern U.S. The farthest I had gone before the age of 17 was to Disney World with my family.

But then at 17, my entire world changed. Literally. I had the opportunity to travel internationally to France with my high school French club (thank you to my parents for scraping pennies to make it happen). It was then I discovered a much larger world existed beyond my small South Carolina town. And I knew I was meant for so much more than small towns with small minds.

I truly believe that travel is critical to happiness, fulfillment and productivity and life is made richer when we connect with the world around us, both online and off. I’ve been bringing websites to life for over 13 years and am dedicated to making web design feel as effortless as settling in alongside the French Riviera with a cool glass of Rosé under the warm rays of the sun.

Website Airport
Website Paris France
Website Travel Nomad

Travel diary

charlotte, nc
favorite travel eats
pain au chocolate
favorite destination
paris, france
drink of choice
vino or vodka
bucket list destination
method of travel
by car
number of flights
too many to count
travel activity
most visited
new york city
favorite season

way·​far·​er | \ ˈwā-ˌfer-ər

a traveler especially on foot, a person who travels from place to place usually by walking

Free High Converting Homepage Workbook

FREE GUIDEBOOK: Roadmap to a
High-Converting Homepage

Trying to manage your website without strategy is like navigating a new city without a map. Grab our free guidebook “High-Converting Homepage Roadmap” and stop feeling lost down in a dark alley.